Join award-winning international wedding and editorial photographer, Rebecca Yale, in a brand new two day intensive course on the art and business of wedding photography in Los Angeles. No styled shoots. Just education. In just 6 years of business Rebecca Yale was named one of the top photographers in the world by Brides Magazine, one of the top 10 Globetrotter Photographers in the world by Destination Weddings & Honeymoons Magazine, photographed the 2017 Knot Dream Wedding and was awarded the Grand Prize for Wedding Photography by Rangefinder Magazine in 2017 as well as winning first place in the same awards three years in a row. Her work has also been awarded by Belle Lumiere for Film Image of the Year, PDN's Top Knots Awards and has been featured in 100+ print and online publications including Martha Stewart, Brides Magazine, The Knot, Style Me Pretty, Us Weekly, People Magazine, The Hollywood Reporter, Destination I Do, Once Wed, Flutter Magazine, Magnolia Rouge and many more. During that 5-years she built a six-figure wedding photography business, which included a relocation across the country from New York to Los Angeles, two of the most saturated markets in the world. This unique course shares the roadmap for how she built her business and will teach the skills for you to do the same both as an artist and entrepreneur. 


My goal is for every single one of my students to walk away with a new set of skills for being a better artist and a better entrepreneur. This is not a course for building your portfolio, rather it is a course that teaches you the skills to use at every single wedding or shoot to create portfolio worthy imagery every time you click your shutter.  

Day one will focus completely on the art of wedding photography. We will focus on how to use composition and semiotics (visual language) to create compelling imagery. Then we will discuss the building blocks of photojournalism and how to craft a story from beginning to end. After we have that foundation we will dive deeper into technical skills- how to light, how to pose, how to create still life flat lays and how to shoot for publications. Every time you click the shutter you make a choice and that choice should be intentional. How you light your receptions and how you pose your clients should never be because it’s the only way you know how. I don’t want to teach you all to shoot exactly like me, rather I will teach the skills that allow you to make a choice in how you want your body of work to look. We will spend the afternoon in group critiques going through each students portfolio and learning from each other through critique in an art school environment, a process which immensely shaped my work and growth as an artist.

Day two will focus on everything business related, as we are not just photographers, but entrepreneurs. We will focus the first half of the day on pricing for profit. I will share my pricing model and the thought process behind it. We will discuss net vs. gross profit, calculating your cost of goods sold and how to create a metrics sheet, which each student will leave with for ease of creating profitable pricing going forward. The second half of the day will focus on marketing and how to build a brand identity. We will go over getting published, building your referral network, how to create a successful wedding day workflow and post-wedding editing process with timeline and shot list creation and then will end the day with group website reviews for every student.

The course will be include two 9 hour days in Los Angeles. We are currently releasing two
sets of dates- the course will be exactly the same for both sessions.  Courses will be capped at 15 people and will be first come first serve for availability.



Investment $1500
BOTH DATES SOLD OUT
CHECK BACK FOR FUTURE DATES



Basics of composition
How to craft a story
How to light
How to pose
How to style flat lays 
How to shoot for publication 


Lunch included on site


Individual portfolio critiques in group setting
of select portfolio of 30 images.

Group dinner optional 





My pricing structure and philosophy
Net Profit vs Gross Profit & Cost of Goods Sold
Making a metrics sheet & creating packages 
How and when to raise your prices 
Pricing Q&A 


Lunch included on site


Building your brand & identifying your target market 
How to get published & craft submissions
Building your referral network
Wedding day and post-wedding editing workflow
Individual website reviews in group setting



Group dinner optional 


 Course includes cost of lunch both days, group dinners are optional and are not included in pricing.  Travel and accommodations are not included.  A group airbnb will be available with 4 rooms each with a double or queen size bed for $200/night and will be available for 3 nights, the night before the course and the two nights of the course.  Rooms can be shared for $100/each per night.  Additional accommodations or hotel groupings can be organized on demand.

Payment plan available.  50% deposit due to save your space and 50% due one week before the course date.  Please contact Rebecca via email at Rebecca@rebeccayale.com if you'd prefer to
pay in installments.

There will be two photography assignments you will receive when signing up for the course, both of these are to be completed before the class and you will bring the images with you for review.  

There will be a private Facebook group made for each session for continued learning and follow up questions after the course takes place.

The Details...

Day One

Day Two

Partnering with:


The Art of shooting 9am-1pm







Lunch Break + Q&A 1-2pm


Critiques 2-6pm



 




Pricing for profit 9am-1pm






Lunch Break + Q&A 1-2pm


Marketing 2-6pm






Wine Party 6-7pm







I have dreamed about this course for almost 5 years now and I’m so excited to finally bring it to fruition! I truly believe it is unlike any other workshop or course on the market. The idea behind this two day intensive was to create a similar learning experience to my one-on-one mentorship, but in a group setting like I experienced at art school. So often when I ask my mentees or fellow photographers why they shot something in a certain way the response is- I never thought about it shooting it differently, or I don’t know how to shoot it differently. This is a cycle I hope to break, by teaching the building blocks of photography that I learned during my time at photography school at NYU, combined with the experience I’ve obtained on the job at weddings. Things like how to manipulate light- both natural and artificial, how to pose couples and large groups and art direct a scene. How to tell a layered and emotional story of the wedding day and create a narrative with your images. How to use the basic elements of composition to make beautiful flat lays with ease and how to create a shot list for publications and manipulate the wedding day details to create optimum images for publications, while still staying true to the authenticity of the day.  

I am also equally passionate about being an entrepreneur and running a successful business. When I make metrics sheets for many of my mentees I love seeing things click for them and giving them an easy to use pricing model they can grow with. Pricing and marketing don’t have to be confusing and I love helping to demystify the process by sharing what’s worked and just as importantly, what hasn’t worked for me in building a six-figure business.



I believe education should have a high ROI. Every dollar invested in education should come back to you many times over as you build your business. That is why I have spent years crafting each and every e-course or in person intensive course that I teach to make sure that my students walk away with a new foundation of skills. I know workshops with styled shoots can be tempting to build your portfolio and this one doesn’t include any hands on shooting, but it will teach you the skills necessary to turn every single wedding or shoot into a portfolio-worthy work of art. So often I hear photographers complain that they created great images at a shoot out, but didn’t actually learn how to pose, how to art direct, how to light. So I wanted to take out the shoot portion and instead focus on these basic and advanced skills. I will show hands on demonstrations and explain my thought process behind every decision I make before I click the shutter. My intention is not for you to learn to mimic my voice, but to teach you how to find your own and execute it with precision. An artist should be immediately identifiable by their work- looking at a photograph by Dorthea Lange and Walker Evans or by Richard Avedon and Irving Penn, there is no mistake whose is it is. There is a clear voice behind the image of the artist. That is how we as artists command our pricing, your voice is proprietary, it is your special sauce and it makes you worth your price tag because only you have it. I want to help you find and hone your voice and give you the vocabulary and tools to do so.



Group critique is a staple of any art school across the world. The process of curating your work and receiving feedback on it helps us grow immensely and has shaped who I am as an artist. The wedding industry is one of the only photographic industries that doesn’t have critique as a regular part of our workflow. Of course if a client dislikes their images you’ll hear about it, but otherwise there are no editors or mentors giving you feedback and with no feedback there’s no room to grow. I was surprised my first time attending WPPI after years of attending PhotoPlus (for commercial photographers) and NANPA (for nature photographers) that there was no portfolio review offered. I’ve had my work ripped apart more times than I can count and while it’s a painful process, it is akin to building muscle and every time I was torn apart I built myself back up stronger and established a voice and identity as an artist. Critiques will always be 100% constructive and will help you identify your strengths and learn what areas you can improve upon.



Yes! Payments can be split into two- 50% deposit due to save your space and 50% due one week before the course date. Please contact me via email at Rebecca@rebeccayale.com if you'd prefer to pay in installments.



A beautiful group airbnb in West LA will be available with 4 rooms each with a double or queen size bed for $200/night and will be available for 3 nights, the night before the course and the two nights of the course. Rooms can be shared for $100/each per night. Additional accommodations or hotel groupings can be organized on demand.

More questions? Shoot me an email! Rebecca@rebeccayale.com

What makes this course different?






































I have limited education dollars, why is this a good investment?

































I’m nervous about critique in a group setting, why should I do this?























Is there a payment plan?







I'm coming in from out of town, where can I stay?


What makes this course different?






















I have limited education dollars, why is this a good investment?




















I’m nervous about critique in a group setting, why should I do this?














Is there a payment plan?





I'm coming in from out of town, where can I stay?