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Become a Certified Master of Wedding Photography
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Weddings 201
Named a Top Photographer in the World by:
It's your definitive art-and-business school in a box, empowering you to make intentional decisions for your artistry and business:
- Instructional Masterclass Videos
- Comprehensive E-Book Guides and Audio files
- Hands-On Shooting Exercises
- Dozens of Templates and downloadables
- Six-Months of personalized support and guidance
- Full Certification upon completion of the Program
You'll be supported every step of the way, with Rebecca's Monthly Private Group Calls and unlimited access to the Weddings 201 Community Facebook Group.
It's your definitive art-and-business school in a box, empowering you to make intentional decisions for your artistry and business:
- Instructional Masterclass Videos
- Comprehensive E-Book Guides and Audio
- Hands-On Shooting Exercises
- Dozens of Templates abd downloadables
- Six-Months of personalized support
- Full Certification at Program completion
Learn how to embrace your true artistry and attract your ideal clients with ease!
Behind the Frame
I'm Rebecca Yale, and I’ve seen so many photographers waste time and money endlessly chasing down their ideal clients, spending a fortune on marketing and PR, and then realizing the work they showcase is the reason their ideal client doesn’t want to work with them.
With a degree in photography and aesthetic philosophy from NYU, I've been named one of the top photographers in the world by Harper’s Bazaar, BRIDES, and Destination Weddings Magazine. My work has been featured and awarded 100+ times, and has been exhibited in galleries and museums worldwide.
Ready for me to guide you on the journey of mastering your art and transforming your career?
As Seen in...
As a Student, you’ll be part of my Private 6-Month Mentorship Program that's designed to guide you EVERY step of the way!
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Access to our Private Mentorship Facebook Group - that's full support from me and my team at every step of your growth.
Six Months of In-depth 90-minute monthly Group Mentorship calls with me - your chance to ask any questions and get personalized guidance.
Full Certification and recognition of success upon completion of the Program - gain huge credibility with clients and planners alike.
Lifetime access to all course materials and our Facebook Group - plus on-going monthly town hall AMA meetings with our community of past and present Wedding 201 students.
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Kayla's Story
"Coming off of COVID I was overworked and exhausted. Within 3 months of taking Weddings 201 I had raised my prices from 3500 to 7600 and was booking consistently—even my top package at 9600!
There was one month that I booked three packages at $9600. That's $30,000 in one month! That would have been 10 weddings for me before. I have a new confidence in the way I shoot and I the way I see.
I've taken the course multiple times and every time I learn something new. I wish I could have taken it 5 years ago!"
“The minute I started the course, I was growing!”
Kayla's Story
-Kayla Esslinger, as seen in
"I was so overworked, so burned out, working 30+ weddings a year. knew I needed something to change. I needed a break. Finding Weddings 201 changed everything. It changed my approach to everything. How I see weddings and how I charge for them.
I learned how to consistently book multi-day packages at higher and higher prices thanks to Weddings 201. Those add ons alone paid for the course 3 to 4x over! Every wedding I'm adding another element and making my work look more refined with a higher end feel.
If I could go back in time and talk to myself before I signed up, I'd say— you're get your life back. Just do it. This will transform your business and give you back your life!"
Lizz's Story
“This course gave me my life back!”
Lizz Hoard, as seen in
Goal Setting
Introduction
An introduction to goal setting and creating a business plan, plus a worksheet to define your Ultimate Business Goals (which will become your guiding light, helping you make important business decisions for yourself):
◾ 'Intro to Weddings 201' E-book
◾ 'Ultimate Business Goals' Worksheet
◾ The Curation Challenge
◾ Plus $1000 of Premium Partner Discounts
The Art of Wedding Photography
module 1
Learn how to identify your artistic voice and master the building blocks of strong imagery (composition, perspective, color, tones, mood, posing and lighting), plus the foundations of photojournalism:
◾ 600pg 'Art of Wedding Photography' E-book
◾ Worksheets for lighting, editing, etc
◾ Practice shooting challenges to hone skills
◾ Fully supported by monthly AMA calls
Art Directed Posing
module 2
Learn how to art-direct your clients through the power of prompting rather than traditional "posing" to create authentic, candid-feeling portraits that make your clients look and feel fantastic:
◾ 2 Video Courses on Art-Directed Posing
◾ 300 pg Companion E-book
◾ Posing worksheets
◾ Practice shooting challenges
◾ Fully supported by monthly AMA calls
Systems for Success
module 3
Learn all of the necessary steps to set up your business and every wedding day for success, including contracts, suppliers, studio management systems, timelines, shot lists, and so much more! Plus how I streamline every step of my workflow from the initial inquiry to post-wedding sales and how to make it a luxurious experience.
◾ 'Systems For Success' E-book
◾ Sample shot lists & timelines templates
◾ Pre and Post wedding workflow checklists
◾ Client and planner email templates
◾ Fully supported by monthly AMA calls
Flat Lay Masterclass
module 4
Learn to master your flat lays with ease through the foundations of composition. Includes 5+ hours of video lessons featuring narrated live styling of 100+ flat lays from a bird's-eye-view so you see exactly what I see:
◾ 4 Video courses: 10 Rules of Composition, Paper Goods, Bride & Groom Details, and Cohesion
◾ Companion workflow guide
◾ Training challenges and worksheets
◾ Flat lay practice digital file
◾ Fully supported by monthly AMA calls
Shooting with an Editorial Edge
module 5
Learn how to get your work published and make any wedding look like a luxury wedding. Includes lessons on mastering your detail photography, plus the ins-and-outs of getting published that will send your submission acceptance rate skyrocketing with my workbook:
◾ 450+ pg 'Shooting with an Editorial Edge' E-book
◾ "How to Get Published" workbook
◾ Successful submission case studies
◾ Shot lists for publications
◾ Fully supported by monthly AMA calls
Creating a Business Plan
module 6
Learn how to create a detailed business plan, plus advanced strategies for pricing for profit, client acquisition (branding, marketing, and networking), and sales:
◾ 'Creating a Business Plan' E-book
◾ 'Raising Your Prices' Video Course
◾ Plug-&-play pricing calculator & profit projector
◾ Sales consultation template
◾ Business plan template
◾ Fully supported by monthly AMA calls
What's included?
The program is comprised of six modules that will become your definitive art-and-business school in a box, empowering you to make intentional decisions for your art and business:
- Complete Masterclass Instructional Videos (detailing everything from Posing to Flat Lays!)
- Comprehensive E-Book Guides and Audio files (perfect for learning while editing!)
- Shooting Challenges
- Worksheets and Notes
- Six-Months of personalized support and guidance
- Full Certification and recognition of success upon completion of the Program
Want the lowdown? Here are the details:
Take a peek inside...
"Even before I finished the course, it had an impact on my work, improving my work immediately the next time I picked up my camera, because her guidance and tips have the effect where "you can't unsee it" once she points it out!
She explains the science behind composition in a way that clicks. Instead of teaching you a formula to recreate over and over again, she teaches you a foundation that allows you to create strong unique imagery every time."
“Game-changer! I'm booking weddings with bigger budgets!”
Emily's Story
-Emily Ganey, as seen in
"Weddings 201 has changed how I run my business. I am now working closely and consistently with wedding planners. I don't have to chase down inquiries because planners are recommending me to their clients and it's a two way street because I'm creating amazing work for them!
My work is night and day different from before I started the course. I've overhauled everything from my framing to my editing and lighting, I now have the confidence to create exactly what I want to and feel proud of my work and the emotion I'm capturing.
Hannah's Story
“I went from charging in the $3k range to the $12k range!”
—Hannah Berglund, as seen in
Are you ready to master the Art of Wedding Photography?
- Artistic Edge: Master editing, posing, lighting, and styling to create dream-worthy images.
- Stronger Client Relationships: Attract and serve luxury clients who rave about your work.
- Brand Building and Marketing: Become a luxury brand with a unique portfolio and clear voice.
- Networking Success: Connect with industry leaders to boost exposure and opportunities.
- Skill Enhancement: Participate in Shooting Challenges to hone your skills.
- Streamlined Operations: Optimize workflows with top tools for management and coordination.
- Confidence Boost: Beat imposter syndrome and know your worth with new skills and systems.
- Professional Certification: Achieve full certification showcasing your commitment to top-quality photography.
- Comprehensive Learning: Access Masterclass Instructional Videos, E-Books, Audio Files, Worksheets, and Resources.
- Active Community: Enjoy six months of group calls and ongoing support from a Private Mentorship Group (including Monthly Group Mentoring with Rebecca).
Success Stories
"I have almost quadrupled my pricing from 3 years ago to now after Weddings 201!"
"The income that I've been able to bring in has paid for the course over and over again!"
"This has been one of the best investments I've ever made for my photography business!"
"There are a lot of educators out there, but Weddings 201 has been immeasurably beneficial!"
"Weddings 201 has not only elevated my work, but also my confidence and worth!"
"I'm now confident in shooting every part of the day. I can show off amazing reception images, food images, documentary images, moments, details— everything. I feel so well rounded and incredibly proud of my portfolio.
As you get into the 5-figure market the best thing you can have in your toolbox is the confidence to know you're worth what you're charging and Weddings 201 gave me that 10x over.
Dana's Story
“If you want to charge in the 5-figure range this course is a MUST”
-Dana Cubbage, as seen in
" I can say without question that Rebecca’s courses have served as a giant step up to a new level in our work.
I see moments differently, I see images and people differently, I direct and shoot differently, and most importantly I see life differently after having taken Rebecca’s courses. I now have the confidence of one of the Best Wedding Photographers in the WORLD and all of her knowledge behind me."
Shannon's Story
"Everything I wish I knew and spent years trying to learn on my own!"
-Shannon DeWitt, as seen in
"Weddings 201 gave me the confidence to become a different photographer and changed my business.
Rebecca is so deeply invested in each of her students she's always in the Facebook Group to answer any question. There's such a sense of community that Rebecca has fostered, there's no ego, just a welcoming sense of community and support that's needed to grow."
Nichole's Story
“I tripled what I was charging in just a few months—and then more!”
—Nichole Heid, as seen in
"I am speechless! Rebecca literally gives you every answer to any question you ever had about wedding photography.
I have gained so much perspective about every aspect of the wedding photography industry and what I want to achieve for my business. Since studying with Rebecca I've worked with dream planners, been featured in the world's best publications and raised my prices!"
Adriana's Story
“The only class you need to succeed in the wedding photography world!"
-Adriana Klas, as seen in
