Welcome to Weddings 101: the proven 5-part training system for luxury wedding photographers who want to develop as an artist and transform their business.
TELL ME MORE!
Want to learn how to shoot luxury weddings and charge a premium for your unique artistry?
Named a Top Photographer in the World by:
If you feel stuck in a vicious cycle of not being able to land your dream clients because you don’t have a portfolio or business plan, it's time to learn how to develop your artistry and understand the REAL skills that go into owning a luxury wedding photography business!
With Weddings 101, I’ll teach you how to build the solid foundation you need to create the luxury wedding photography business of your dreams!
This isn’t another styled shoot workshop where you’ll walk away with marketing images, but no real hard skills. This will fundamentally change the way you work artistically AND build your business.
Let's take out all the guesswork and prepare you for the next level of the luxury wedding photography market you’ve been craving!
Imagine how it would feel to shoot beautiful luxury weddings and charge a premium for your artistic skills...
When it comes to leveling up your business, I believe in spending the majority of your time and effort perfecting your craft, learning to create work that brings you and your clients joy. That's the basis of my business philosophy and the backbone of every module in this masterclass. However, to find the time to focus on your art, you need to set up your business so well that it can run on autopilot in the background, allowing you to focus your energy on your art.
If you create a business plan with a strong pricing structure, you CAN set yourself up for profitability. You CAN stop scrambling to create packages that don't make sense, discounting because you're afraid you won't book enough weddings.
If you identify your target client, you CAN make sure all the work you display is attracting them.
Your portfolio will constantly be working for you, chugging along in the background, drawing in the client whose wedding will be a perfect fit for your dream publication.
I'll teach you how in Weddings 101...
Hi! I'm Rebecca Yale
Are you ready to develop your artistry AND learn how to grow your business? Here's a quick overview video:
Getting Started
MODULE 1
An introduction to goal setting and creating a business plan, plus a worksheet to define your Ultimate Business Goals (which will become your guiding light, helping you make important business decisions for yourself):
◾ 'Getting Started' E-book PLUS Audio
◾ 'Ultimate Business Goals' Worksheet
◾ Notes and Guidance
◾ Plus $1000 of Premium Partner Discounts!
Intentional Imagery
module 2
Learn how to create captivating photographs using the power of intention and visual language. Create stronger, more purposeful imagery with ease!
◾ 'More Than Pretty Tones' Video Course
◾ 'Guide to Visual Language' E-Book PLUS Audio
◾ 4 Worksheets and Shooting Challenges
◾ Shooting Challenges (inc Hero Shot & Posing)
Introduction to Flat Lay Styling
module 3
Learn the 10 building blocks of composition to transform your work. These building blocks are applicable WAY beyond just flat lays - they are the foundations of visual literacy and strong imagery.
◾ 'Intro to Flat Lay Styling' Video Course
◾ Companion E-book
◾ 'Flat Lay Workflow' Guide
◾ Practice shooting challenges
◾ Styling Kit Discounts with Premium Vendors
Introduction to Wedding Workflow
module 4
Learn the fundamentals for workflow to set up both your business and each individual wedding day for success—from contracts to portfolio websites, training your team and timeline/shot list creation and everything in between!.
◾ 'Intro to Wedding Workflow' E-book PLUS Audio
◾ 'Illustrated Shot List' Workflow
◾ Sample shot lists & timelines templates
◾ Personal Affairs Organizer
◾ 'What's in My Camera Bag' list
The Business Bootcamp
module 5
Learn the fundamentals of pricing for profit and growing your business (includes pricing philosophy, my simple package structure, how to use the concept of conversion rates, and opportunity cost):
◾ 'The Business Bootcamp' E-book PLUS Audio
◾ 'Investment', 'Opportunity', & 'Target' Worksheets
◾ 'Wedding Package Creation' template
◾ 'Business Plan' template
◾ FREE BONUS: Pricing Calculator & Metrics Sheet
- Complete Masterclass Instructional Videos (detailing everything from Planning and Workflows to Visual Language and Flat Lay Styling!)
- Comprehensive E-Book Guides and Audio files (perfect for learning while editing!)
- Shooting Challenges
- Worksheets and Notes
- FREE BONUS: The Expert Pricing Calculator (worth $500!)
- FREE BONUS: Premium Partner Discounts (worth $1000!)
What's included in Weddings 101?
There is a ton of "fluff" out there when it comes to education, so I wanted to show you exactly what you're getting when you enroll in my Weddings 101 Foundation. Watch my unboxing video that walks you through each module:
Ready to spread your wings?
JOIN TODAY FOR JUST $97/mth (6-month plan, OR SAVE WITH A ONE-oFF $497)
GOT A DISCOUNT CODE? ADD IT ON THE CHECKOUT PAGE!
PLUS YOU'LL GET MY NO-RISK, 100% MONEY BACK GUARANTEE:
You’ll see a massive ROI with Weddings 101 - and I’m offering your money back if you don’t! Guaranteed.
(full details and refund policy are available under 'Terms & Conditions' in the checkout)
Weddings 101 is designed to be self-paced, and is perfect for learning as you grow!
- Complete Masterclass Instructional Videos (detailing everything from Planning and Workflows to Visual Language and Flat Lay Styling!)
- Comprehensive E-Book Guides and Audio files (perfect for learning while editing!)
- Shooting Challenges
- Worksheets and Notes
- FREE BONUS: The Expert Pricing Calculator (worth $500!)
- FREE BONUS: Premium Partner Discounts (worth $1000!)
With Weddings 101, you’ll finally be able to:
- Fill your portfolio with work that showcases your artistry
- Attract and work with clients who respect your talent and creative intuition
- Raise your rates and charge the premium rates you deserve
- Stand out from the crowd and get coverage in the top industry publications
- Follow the method that makes deciding where to focus your time a no-brainer
- And SO much more!
CLICK HERE TO ENROLL TODAY!
"Weddings 101 covered everything I was trying to learn myself and helped me grow"
Success Story
“It is hard to put this course into words other than a resounding WOW! You literally included everything in this Masterclass to start, run and succeed in the wedding photography world!
I would HIGHLY recommend it to anyone who is motivated and looking to develop their brand and overhaul their business!
Learning about pricing and the cost of doing business in Module 5 is literally priceless!
Since learning from Rebecca, I've raised by prices and been featured in top publications including The Knot, Bazaar, and Style Me Pretty."
“This is truly priceless!!! There is so much here I would easily pay $3,000+ for Weddings 101!”
Success Story
-Adriana Klas, as seen in
Watch Sarandon's story (and how she got featured on Style Me Pretty!)
Success Story
JOIN TODAY FOR JUST $97/mth (6-month plan, OR SAVE WITH A ONE-oFF $497)
GOT A DISCOUNT CODE? ADD IT ON THE CHECKOUT PAGE!
PLUS YOU'LL GET MY NO-RISK, 100% MONEY BACK GUARANTEE:
You’ll see a massive ROI with Weddings 101 - and I’m offering your money back if you don’t! Guaranteed.
(full details and refund policy are available under 'Terms & Conditions' in the checkout)
CLICK HERE TO ENROLL TODAY!
"Weddings 101 is the kind of course I wish had existed when I was getting started! So many photographers can tell you what they did to grow their artistry and business but they can’t tell you why it worked or break the ideas down into the fundamental concepts you can apply to your own business.
If you’re willing to put in the work, this course will pay for itself multiple times over by the time you implement just half of the goldmine of information inside. There’s really nothing like it that I’ve seen offered for new photographers out there!"
Success Stories
“It’s my new wedding bible.”
-Anna Peters, as seen in
As Seen in...
“I consider myself a lifelong learner, and I was blown away by how thoughtful each topic was carefully covered.
The modules move perfectly, and there is no fluff. The real examples were key for me. Using real-world context to connect back to wedding photography made the skills seem attainable, and easier to understand, especially for someone who was not "classically" trained in photography and the fine arts.
I walked away not only feeling inspired but empowered as an artist, a tool that is not taught enough in wedding education - I can't imagine someone walking away not growing exponentially!”
“I learned more in just one module than any other course I've ever invested in!”
Success Story
-Sacia Matthews, as seen in
